Expert report says there’s never been a better time to stop smoking - coincides with launch of Stoptober

  • Highest quitting success rate on record in first 6 months of 2017
  • First time ever increase driven entirely by successes among the less well off
  • Expert report says there’s never been a better time to quit with e-cigarettes one of the key drivers
  • Launch of Stoptober mass quit event sees new TV ad feature e-cigarettes for the first time

New data published today in a University College of London (UCL) report shows quitting success rates at their highest for at least a decade, up to 19.8% for the first six months of this year, significantly higher than the average for the last 10 years (15.7%).

Success rates among the less well-off have for years remained consistently low, but in a major turnaround the sharp increase in success rates is being seen entirely among this group. For the first time, smokers in manual occupational groups have virtually the same chances of quitting as those in white collar jobs.

The report coincides with the launch of Stoptober quit smoking challenge, which has inspired over one and a half million quit attempts since 2012. The campaign is based on research that if you stop smoking for 28 days you are five times more likely to stop for good.

With Stoptober now in its 6th year, the UCL report gives a number of reasons why there’s never been a better time to quit, including:

  • better and more quitting aid options, with e-cigarettes now the most popular;
  • more restrictions on smoking;
  • banning the use of attractive brand imagery on tobacco packaging;
  • a strong anti-smoking culture in England; and
  • effective stop smoking campaigns such as Stoptober.

E-cigarettes are the most popular quitting method in England and local stop smoking services are the most effective way to give up, with those who combine the two having some of the highest success rates. Last year over half (53%) of all those taking part in Stoptober opted to use an e-cigarette as a quitting aid. This year the campaign will feature e-cigarettes in the TV ad and will do more to encourage and support smokers who are keen to try e-cigarettes to help them stop smoking.

Mark Smith, Head of Health & Employability at Watford FC CSE Trust has added his support to the campaign;

“Watford Football Club’s Community Sports and Education Trust is proud to be supporting Stoptober once again. The whole Watford family is behind this campaign, including both Watford FC and Watford Ladies FC and we would all like to wish those taking part in Stoptober the best of luck.”

Locally Hertfordshire County Council are encouraging all smokers to take up the challenge with the help from the local Stop Smoking Service, by doing so they are four times more likely to quit for good.

The local clinics are led by friendly stop smoking advisors, who are all experienced in helping people to stop smoking successfully. You can also get free help to quit at your local pharmacy, or ask your GP.

For more information, text SMOKEFREE to 80818, call us on 0800 389 3 998 or visit website www.hertfordshire.gov.uk/stopsmoking